Johnson & Perrott Motor Dealerships has confirmed a new partnership with Irish rugby international Peter O’Mahony, bringing together a Cork sporting leader and one of Ireland’s longest-established motor groups.

Pictured (L–R): Peter Russell, Dealer Principal; Peter O’Mahony; Dan O’Neill, Brand Manager, Johnson & Perrott; and Paul O’Neill, Managing Director, Motor Dealerships Division, Johnson & Perrott.

The collaboration reflects a shared mindset centred on commitment, durability and high performance. Known for his leadership and composure in elite competition, O’Mahony mirrors the qualities associated with the Land Rover Defender — capability, resilience and confidence in demanding conditions.

As part of the partnership, Peter has taken delivery of his own Land Rover Defender, a vehicle recognised for its strength and versatility both on and off the road.

Paul O’Neill, Managing Director of the Motor Dealerships Division at Johnson & Perrott, commented:

“Peter represents the type of leadership and consistency that aligns naturally with our business and with the Defender brand. His professionalism and determination over many years at the highest level of rugby make him an ideal ambassador. We are pleased to welcome him to Johnson & Perrott.”

Speaking about the collaboration, Peter O’Mahony said:

“I’m delighted to partner with Johnson & Perrott Land Rover. The Defender is built with purpose — strong, dependable and ready for any challenge. It suits both my professional life and my day-to-day routine.”

The partnership will see O’Mahony involved in a series of brand activities, including digital campaigns, customer engagement initiatives and selected events throughout the year.

For Johnson & Perrott, the announcement reflects a continued focus on aligning with individuals who demonstrate long-term commitment to excellence — values that have underpinned the company’s heritage and evolution over generations.